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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Online - Focus Group Assignment

Online - Focus Group Assignment

Q The objective of this assignment is to create a focus group questionnaire for a product of your choice. Product Examples: type of soda, brand of chips, brand of coffee, brand of make-up, board game, etc. ANY PRODUCT YOU CHOOSE In a word document: Create a professionally designed questionnaire for your product of choice that you would give participates during a focus group. You will be graded on: * Questionnaire professionally designed/visually appealing * Questions are relevant to your research and appropriate to gathering information for your product. * Appropriate worded questions with professional grammar worth 20 pts

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Frito-Lay’s or Lay’s focus group questionnaire • Which is your favorite brand of chips? • Why is it that your favorite brand has not changed so far? • Would you switch to a new brand if the taste of the chips is better? • Would you switch to a new brand if the chips are manufactured by an already existing brand in the snacks industry?